I’m Jo Watt, a lifelong small business owner who knows what it’s like to juggle a side hustle, run a home-based business, and still make time for real life away from the screen.

For decades, I worked in the tech and online marketing world—training teams, building content, and figuring out how to make marketing simple. At the same time, my husband and I run a handmade business from our hobby farm. We sell our products online, at markets, and sometimes from the back of a truck when the moment calls for it. I’ve lived both sides: the creative small biz life and the behind-the-scenes digital work.

That’s why I’m here—to help makers, crafters, and solo biz owners like you stop feeling stuck and start posting with confidence—no more losing hours to tech stress or marketing BS.

It’s time to grow your business online in a way that feels right for you.

If you’re ready to keep it simple and get back to doing what you love, you’re in the right place.